herschel celebrates art, vancouver — and backpacks — at new gastown store
In recent years, people in the retail industry have been trying to find ways to attract shoppers back to their neighborhoods --and-mortar stores.
The rise of online shopping, coupled with the steady rise of business --
Property prices in many major cities have created a perfect storm for the industry\'s gradual decline and potential demise.
It seems that shopping is more than buying something just to make the retail store survive.
It must be to provide an experience.
But toHerschel supplies
Founder Lyndon Cormack founded the brand in 2009 with his brother Jamie, and the store is not just a store idea, it\'s not a revolutionary idea.
This is common sense.
\"For me and my experience, retail is never just selling things,\" he said . \".
\"I grew up working in skateboarding, snowboard and bike shops and it has always been a place, a cultural district, like-
People with ideas are connected to talk about what they care about.
If you go to a skateboard shop, you may be very concerned about skateboarding, maybe art, maybe music.
\"Retail should be like this, which is natural --
Maybe others are just catching up.
\"The common interest of a shopper community, regardless of the details of a person\'s personal background, is Vancouver --
The team based in heel wants to promote and promote through the brand\'s first booth
A shop in Gaines town.
On June 11, in Vancouver, the company\'s new flagship and the door of the first North American store saw the logo of Herschel Supply.
Darryl dyck/Canadian pressure shopper visited Herschel Supply\'s new flagship and first North American store in Vancouver on June 11.
Darryl dyck/Canadian news is spacious, 5,000-square-
Walking boutique at 347 Water Street, formerly home to a carpet shop, offers visitors a wide variety of Herschel-
But it\'s also home to some people.
There are also art installations.
The Herschel team wants to celebrate the interest of their customers and the diversity around the town of Gus they chose for the first store --
Mark said: \"In the town of Gus, all walks of life are here --
Through Store-centered art installations.
\"We found a group of different sculpture artists and commissioned the sculpture for this space, \"He talked about the dynamics in the hands of artists such as Amy Robertson and Diane Ruch, the image, and some\" ancient works \"from Italy \".
\"The idea of this part is to really celebrate art.
In the center of the store there is a re-imagined \"window display\" that replaces the traditional frontof-
Interior Display of merchandise.
\"We really want to keep the window open so you can treat the whole store as a window to enter the store,\" Cormack explained . \".
Designed by Omer Arbel, creative director of Bocci, the rich details in the store are surprising --
It is more suitable for luxury retail environment than offering a relatively affordable variety of accessories and coats.
For example, in the fitting room, the decoration of the floor is very luxurious --to-ceiling marble.
\"We went and found the craziest, most beautiful marble that inspired us-\" Cormack proudly explained --\"and-grey-
The solid marble wall space is actually hard to share with selfie snaps on Instagram.
So, why buy such a beautiful stone for the fitting room of the accessories brand?
\"It\'s so beautiful,\" Cormack simply replied . \".
\"These are natural stones.
These are found on Earth.
The stone came from the Earth!
So why not celebrate?
\"I mean, we like the Earth.
\"At the center of the store is the checkout counter, wrapped on the stunning floor --to-
Ceiling Bocci 44 installation created using molten aluminum and resin-infused sand.
\"More than 640 pieces are used to create it,\" Mark pointed to the sculpture . \".
\"The cash counter is the reality of any retail space . . . . . . So we decided to make it as interesting as possible.
\"COMAC and his team believe that this is another attraction for the store and will resonate with the company\'s fans.
\"Our clients live in the city and they are inspired by design and architecture.
Their inspiration comes from their experiences and cultural connections in the city.
Whether it\'s retail, restaurants, bars or galleries, they\'re inspired by the new opening.
\"At the end of the day, our end consumers are inspired by everything that makes the city great,\" he said . \".
\"The idea is really to celebrate what they are interested in.
\"Cooperation between the supply company of Heroku,
In June 11, founder Lyndon Cormack took pictures at the new flagship of the Vancouver company and the first North American store.
Darryl dyck/Canadian news continues the tour and we come to the back of the store where there is a wall by the window that can be pulled back to create an open-
Picturesque views of the waterfront.
\"We built an open
The concept store, \"said Cormack.
\"If you\'re sitting here for a few minutes, you\'ll see a seaplane landing and a cruise ship and seabirds arriving.
The helicopter is landing.
\"These are our customers --
Whether they are on a seaplane or a seabirds or on a cruise ship.
\"The view of Vancouver is an amazing reminder of the world-
In fact, the accessories brand started here.
Even many people are still surprised by the special details of Herel\'s history.
\"There must be a large number of people who know that we are from Vancouver,\" he said . \".
\"But it definitely surprised some people.
Consumers often tell him that they think the brand is from New York or London, says Mark.
When he talked about the origin, he said, \"This has never been a place --The story is chaotic.
\"But isn\'t this a new world in the general sense?
Are we Global?
I mean, our head office is here, it\'s great, but our consumers travel around the world and we\'re comfortable in New York or London, or Paris, Bali, Phuket or Turun, as anywhere.
\"As a global brand, our goal is not just to sell Vancouver\'s products to the world, it is to change our world view as a brand, adjust the stories and take them anywhere.
\"Then, it is appropriate for the new store to become heavy on the Travel Goods of brands such as suitcases and luggage bags.
Comac believes it\'s going to be a great craze for the city-traveller base.
\"There is one thing in Vancouver that we like the City crazy, but we also like to leave,\" he said . \".
\"But in fact, when we fly home, especially on those beautiful nights when you fly in, the mountains are lit up and it feels so good to go home.
\"Travel is the most inspiring thing for us.
In addition to backpacks, this store offers other heel best sellers such as wallets and hats.
\"Very good --
\"I know we make wallets, but I don\'t think many people realize how powerful our business is in wallets,\" he said with a smile . \".
\"Because they always hide in your back pocket or purse.
\"This store is also home to the company\'s coat collection.
Speaking of the brand\'s relatively new outfits, Cormack said: \"We started with categories close to home . \".
\"We started with windbreaker for packaging and rain jacket.
We look at these two things as accessories.
If you are looking at the weather forecast and it says it may rain in the afternoon, then you may throw one in your bag.
\"Jacket is a huge success for this brand.
\"It works very well and we just decided to move on,\" he said of
Expand the scope of clothing.
\"We are just beginning.
The final plan is to build a more powerful clothing line, says Cormack.
He said that the purpose of this is to further the \"herschenze\" industry.
\"As a brand that is passionate about everything, whether in the city or in the suburbs, we have the right and ability to create a unique experience for consumers,\" he said . \".
On the community side, the heel team has chosen a better place in one area of the city, the area that best unites the international and local population for which its goods are targeted.
This is the fact that Cormack has not ignored.
\"One of the reasons why we really like the town of Gais is that we really think that the area, or the whole area, really celebrates locals and tourists,\" he said . \".
\"We find ourselves always loving the unity of locals and tourists in places like other cities, in one place.
It\'s not like, uh, it\'s a tourist area.
In fact, I think overall, Vancouver has done a great job of highlighting the places the locals want to go to, which have become tourist destinations.
Mark pointed out that Granville Island and Stanley Park are two other major tourist destinations in the city, avoiding the locals very well --only vibe.
\"With this, you can have such a huge diversity,\" he said . \"
\"As a brand, we are filled with great hope and optimism. our goal is to make everyone get along and let people coexist perfectly.
We know it will be a lifetime struggle, but we accept it as a brand.
The store will go beyond that, says Mark --of-
Sales perspective, as the \"knowledge point\" of what happened in the city \".
\"The people who know the most about great retail are the people who work in the great retail industry,\" he said . \".
\"So, we are making sure that our staff are aware of the city as well.
\"This means that the staff will be proficient in hot spots in Gason and beyond, including coffee shops, skateboarding shops, restaurants, etc.
Gastown, Cormack), a guide to its Hershey, says Gastown in the heart.
\"I think it\'s a service to the whole city and a cultural center,\" he summed up the mixed retail perspective of the new store.
\"If they just want to come in and browse, hopefully we can inspire them through art and design, architecture and interior design.
The task is completed.
Aharris @ postmedia
We asked the heel team to pick their five MVP (
Most valuable product)
From their range.
That\'s what they came up.
The novelty Duffy \"perfect weekend pack, the novelty Duffy is one of our most popular silhouettes with its spacious interior and signature shoe cabinets.
The packable Daypack can be folded into an internal storage pocket, and the packable Daypack provides convenient lightweight storage.
If you need an extra carry option, it\'s better to put it in your luggage or wallet. ”Carry-
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In most major airlines, four
Trade shipping wheelOn, hard-
Shell luggage silhouette provides a powerful internal mesh partition that keeps you organized for short trips.
This fashion backpack is a modern interpretation of classic silhouette and one of our most popular products.
Features include 15-
Inch laptop case, front storage bag with key holder and internal media bag with headphone port.
\"Herschellitte America\" is probably the most widely known bag for us, and Herschel has a padded and wool --lined 15-
Inch laptop case, contoured shoulder straps and air-
Mesh liner and internal media pocket with headphone port.
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